Golden Years In-Home Senior Care Effective Date: May 4, 2026 Last Updated: May 4, 2026
Golden Years In-Home Senior Care (“GYHC,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through this Privacy Policy. This policy explains how we collect, use, and safeguard your information when you visit https://goldenyearshomecare.com, submit a form, or interact with our SMS messaging program.
1. Information We Collect
We collect the following categories of information directly from you when you provide it:
Contact Information
- Full name
- Email address
- Mobile phone number
- Mailing address (city, state, ZIP)
Inquiry Information
- The nature of your care need (parent, spouse, self, etc.)
- Preferred service location
- Hours of care needed
- Health and mobility considerations you choose to share
- Preferred contact method and time
Mobile / SMS Information
- Mobile phone number provided through web forms
- SMS opt-in consent records (timestamp, IP address, form source)
- SMS message history with our team
Website Usage Information
- IP address, browser type, device type
- Pages visited, time on site, referral source
- Cookie and analytics data (Google Analytics, Meta Pixel, GoHighLevel tracking)
2. How We Collect Mobile Phone Numbers (SMS Opt-In Details)
We collect mobile phone numbers through:
- Contact, consultation, and Care365™ inquiry forms on https://goldenyearshomecare.com
- Booking calendars and appointment scheduling pages
- Caregiver application forms
- Live chat widgets
- Landing pages tied to advertising campaigns
- Referral partner intake forms
At the point of collection, you are presented with a clear, unchecked, optional consent checkbox explaining what types of SMS messages you will receive if you opt in. The phone number field may be required for us to contact you, but SMS consent is never required to submit a form.
When you check the SMS consent box, we record the date, time, IP address, and form source as proof of your express consent. You may withdraw your consent at any time by replying STOP to any SMS message.
3. How We Use Your Information
We use the information we collect to:
- Respond to your care inquiries and questions
- Schedule and conduct your Initial Care Assessment
- Provide and coordinate in-home senior care services
- Send appointment confirmations, reminders, and care plan updates
- Send SMS notifications you have expressly opted in to receive
- Process Care365™ subscriptions and other service agreements
- Communicate operational updates from your Client Success Manager (CSM)
- Improve our website, services, and customer experience
- Comply with legal obligations and protect our legal rights
4. SMS Information & Mobile Data — “No Sharing” Disclosure
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent — this information will not be shared with any third parties.
This means:
- Your mobile number and SMS opt-in consent are never sold, rented, or shared for marketing purposes.
- Your mobile information is never disclosed to outside marketing companies, lead aggregators, or unrelated businesses.
- The only entities that may process your mobile information are our trusted SMS infrastructure providers (such as our messaging platform, GoHighLevel, and underlying carrier aggregators) strictly for the purpose of delivering the messages you have opted in to receive.
5. How We Use Your Information Internally
Within Golden Years In-Home Senior Care, your information is accessed only by authorized personnel who need it to serve you, including:
- Client Success Managers (CSMs)
- Care Coordinators and Schedulers
- Intake and Admissions staff
- Marketing operations staff (only for non-mobile data)
- Billing and administrative staff
- Owners and management
We use service providers that act on our behalf and under contract to support our operations (for example: our CRM and SMS platform, email delivery, calendar booking, website hosting, payment processing, and HR/recruiting tools). These providers are only permitted to use your information to perform the services we have contracted them for.
All categories above exclude text messaging originator opt-in data and consent; this information will not be disclosed to any third parties, except as required to deliver the SMS messages you have opted in to receive (e.g., to messaging carriers and aggregators).
6. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to:
- Operate and improve the website
- Remember your preferences
- Analyze site traffic and user behavior (Google Analytics)
- Measure advertising performance (Meta Pixel, Google Ads conversion tracking)
- Support remarketing and audience building (only for visitors who have not opted out)
You can control cookies through your browser settings. Disabling cookies may affect some site functionality. We honor browser-level “Do Not Track” signals where technically feasible.
7. Data Retention
We retain your personal information for as long as needed to:
- Provide the services you have requested
- Comply with legal, tax, and regulatory obligations
- Resolve disputes and enforce our agreements
If you opt out of SMS messages or request deletion, we retain a record of your opt-out preference indefinitely to ensure we honor your choice.
8. Data Security Practices
We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction. These include:
- Encrypted data transmission (HTTPS/TLS) across our website and forms
- Access controls limiting personal data to authorized personnel only
- Secure password and authentication policies for all internal systems
- Regular review of data access logs and security practices
- Vendor due diligence on service providers handling client data
However, no internet transmission or electronic storage method is 100% secure, and we cannot guarantee absolute security.
9. Your Rights (Unsubscribe, Update Info, and More)
Depending on your state of residence, you may have the right to:
- Know what personal information we hold about you
- Access a copy of your personal information
- Correct or update inaccurate information
- Delete your personal information (subject to legal exceptions)
- Opt out of SMS messages at any time (reply STOP to any text)
- Opt out of email marketing at any time (click Unsubscribe in any email footer)
- Withdraw consent for any communication channel
California residents have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to request information about the categories of personal information collected and the right to non-discrimination for exercising privacy rights.
To exercise any of these rights, contact us at info@gycareteam.com or call (916) 333-0383. We will respond within the timeframe required by applicable law.
10. Children’s Privacy
Our website and services are not directed to children under 18. We do not knowingly collect personal information from anyone under 18. If we learn that we have collected information from a minor, we will delete it promptly.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a new “Last Updated” date. Material changes will be communicated through our website or by email where appropriate.
12. Contact Us
If you have questions about this Privacy Policy or how we handle your information, please contact:
Golden Years In-Home Senior Care π 717 K Street, Suite 211, Sacramento, CA 95814 π (916) 333-0383 π§ info@gycareteam.com π https://goldenyearshomecare.com πΊοΈ Serving Sacramento, Elk Grove, Roseville, Lincoln, and San Diego, California